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The Importance of Search Engine Optimization (SEO) for Your Business

What is SEO?

Search engine optimization (SEO) is the practice of improving the visibility of a website or web page in search engine results pages (SERPs). The higher a website ranks in SERPs, the more likely people are to visit it. SEO can be used to target both organic (unpaid) and paid (sponsored) search results.

Why SEO is Important for Your Business

SEO is important for your business because it can help you:

  • Increase website traffic
  • Generate leads and sales
  • Build brand awareness
  • Improve customer engagement
  • Drive revenue


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